Ga4 minimum aggregation thresholds. It can vary from a trivial concern, where you simply use GA4â s native storage systems, to complex data flows where you are ingesting multiple data sources including GA4, your CRM database, other digital marketing channel cost data,. Ga4 minimum aggregation thresholds

 
 It can vary from a trivial concern, where you simply use GA4â s native storage systems, to complex data flows where you are ingesting multiple data sources including GA4, your CRM database, other digital marketing channel cost data,Ga4 minimum aggregation thresholds  If you have not

You can learn more by selecting the Data quality icon. Click on the ‘+’ sign next to dimensions. Predictive Churn (pChurn) 2. You will see two tabs: “Custom dimensions” and “Custom metrics”. Aggregate by GA4 report ・Standard report: Finding out a hypothesis ・Exploration report: Dig deeper into the issue based on the hypothesis. By webgeek March 24, 2023. Why Does GA4 Apply Data Thresholding?. In this method, a Google Analytics GA4 Property Identifier is specified in the request, and the metadata response includes Custom dimensions and metrics as well as Universal metadata. Even after you disable it an initially enabled setting would prevent your. You can swap reporting identities back and forth and the only thing that will change is the data you see in the reports… nothing else changes. Now onto what got me started on this project in the first place - the differences in data between Looker Studio and GA4. Migrate from UA to GA4. Matt Crowley - March 31, 2022 When navigating the new GA4 interface to analyze data, especially when you are using the new Explore section to create custom reports, you are. If this function is used with the OVER clause, it's part of a window function call. Why data may be withheld from reports and explorationsIf you have limited access to data in a report or exploration, it may be because a data threshold has been applied. Where it appears You can find the DatData thresholding is a feature in GA4 that is designed to prevent users from being identified based on their demographics, interests, or other signals available in your data. 3%. When your property collects more data than the sampling limit for explorations, Analytics uses a sample of the available data in your explorations. In this case, the aggregation time and/or the aggregation threshold may be reset/restarted upon the associated register write. It is possible for a request to be subject to thresholding thresholding. At the end of the retention period, you keep the aggregated data in standard reports, but the disaggregated data used in Explore. You can learn more by selecting the Data quality icon. While there is no way to eliminate the GA4 data thresholds, as shown above there are several ways to work with reporting options to avoid encountering the thresholds. " Modified 8 months ago. Minimum thresholds in GA4. Specified in the URL path and not the body. Set up your GA4 Configuration tag within your GTM container code. [GA4] About data thresholds; 9 of 16 [GA4] Data differences between reports and. Heavily sampled exploration Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. I've come across what appear to be random inconsistencies in how Looker Studio is aggregating data from the same Analytics source. Where it appears You can find the DatThe Data quality icon provides information about the data you are seeing in a report or exploration. This aggregation can result in the loss of granularity in the data, which may not be ideal for users who require highly detailed insights. It does not apply to GA4 BigQuery export data tables. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. You can learn more by selecting the Data quality icon. I can't tell if it's an issue on the software's end, or a result of my incorrectly summing and joining the data in question (or possibly misunderstanding how the aggregation is supposed to work). Over 10,000 in prizes! Enter to win: Fedorovicius from Ana. Where it appears You can find the DatWhat you'll see. The Data quality icon provides information about the data you are seeing in a report or exploration. #2 Explore Report in GA4 Sampling in GA4 might occur if you use the advanced features in Google Analytics and you pass a certain events threshold. Then filter for the ones with 30+ days and treat this as a gaps-and-islands problem. Understand why your data may differ depending on where you see it. During that time, data may change, so reports may not be consistent when viewing the last 24-48 hours in. Then filter for the ones with 30+ days and treat this as a gaps-and-islands problem. 1. You can't adjust them. ". Where it appears You can find the DatThe Data quality icon provides information about the data you are seeing in a report or exploration. Less Data. Predictive Conversion (pConversion) 3. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. In a Google Analytics property which is configured to use Google Signals, is it possible to use Google Analytics Data API (GA4) to run reports querying the data without using Google Signals information to avoid data thresholds?. I've spoke with Google and this was their response: "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation threshold. If you are encountering data gaps in your GA4 results, the cause is likely GA4 Data Thresholding. Data thresholds are applied to preInstead of having a tracking ID like in Universal Analytics, in GA4 it’s referred to as your measurement ID. Manage data. These thresholds exist to protect user privacy and ensure data accuracy, making them an integral part of any GA4 property. However, GA4 also comes with some challenges and changes that require careful attention and interpretation. Data thresholding in Google Analytics 4 (GA4) is a measure designed to protect user privacy by preventing the identification of individual users in reports and explorations. Here, you can see the different ways there are to identify your users. 0 License. $0. When navigating the new GA4 interface to analyze data, especially when you are using the new Explore section to create custom reports, you are likely to come across a new type of alert called. Where it appears You can find the Dat Ad-hoc queries of your data are subject to the following general thresholds for sampling: Analytics Standard: 500k sessions at the property level for the date range you are using. In this article, you’ll learn why Google Analytics uses the (other) row a. Universal Analytics’ average time on page metric. Aggregation of buildings into broaderNội dung bạn sẽ thấy. Device ID. Add a dimension of ‘ event name ’. The table’s name is events_YYYYMMDD, where those Y’s, M’s, and D’s are replaced by the actual date. (See Card 2 in the image) Threshold Applied – Google Analytics has applied thresholding to this card and will only display the data when the data meets the minimum aggregation thresholds. Select the Engagement rate and Bounce rate metrics. When you click on the red triangle-shaped sign, you will see that the warning says: "Google Analytics has applied thresholding to this card and will only display the data when the data meets the minimum aggregation thresholds. If you haven't already, create a GA4 property for your website or app in your Google Analytics account. By making it free, they have effectively devalued data. The Data quality icon appears at the top of every report and exploration in Google Analytics and provides information about the data you are seeing. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. These differences are expected, and are explained below. Enter your website. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. Where it appears You can find the DatThe Data quality icon provides information about the data you are seeing in a report or exploration. Google Analytics collects data from the websites and mobile apps that you tag, as well as from integrations (e. The good news is it has ZERO impact on anything other than what you see in the reports. Now let’s create another one. 1. GA4 Explorations help to uncover deeper insights in your data. , connecting to Google Ads), manual data import, data proprietary to Google, and more. You can learn more by selecting the Data quality icon. Download now - 7 eur. The HILs are based on. You may only have one which is already selected. A higher confidence threshold produces fewer false positives, which. Single Aggregate Threshold: The maximum total amount that can be paid to one vendor at one time, without requiring a bid. This event is predefined evet tracked by GA4 at the threshold of 90%. Heavily sampled explorationThe summary values are not included automatically in the GA4 API. Help Center. You can learn more by selecting the Data quality icon. Average Session Duration: The total time of engaged sessions / total sessions. Data thresholds are applied to prePlease note that the political contribution, “pay to play,” threshold remains at $17,500. What you'll see. You can learn more by selecting the Data quality icon. It's pretty uncomfortable to use, but it ultimately works. Heavily sampled explorationConfiguration limits. Data thresholds are applied to preThere are two quota limits, depending on whether you use a GA4 Standard (free version) or 360 property. In Google Analytics 4, each metric may have its own unique minimum threshold, dependent on. It can help shape your website, paid campaigns, and even your overall business model. If you're looking for By Month in the built in User Acquisition Report, you'll probably have to create a custom report. You can increase certain limits (but not event/parameter character limits) by upgrading your property to Google Analytics 360. This 30 minutes is a threshold that is not modified by many, but in GA4 you can. The Data quality icon provides information about the data you are seeing in a report or exploration. Data thresholds are applied to preGA4 now uses thresholding for my business account, but I'm unsure how to meet the minimum aggregation requirements. Google Analytics 4 sets quotas on the property level, which means that when you meet the quota, it affects all users. When you view a report that surfaces a large amount of data, you might notice less common values grouped under an (other) row. Use a running sum to get the days with 30+ in the previous 90 days. As a result, large organizations will now need BigQuery with GA4 to visualize data without restrictions. What’s more, data anonymization is a great way to prove that you’re making all possible efforts to ensure the security of your users’ data. You must set up ecommerce events to populate ecommerce metrics. Get this 70 page detailed checklist containing screenshots, step-by. Data thresholds are applied to preGA4 greatly simplifies the process of tracking interaction events like user scrolls, searches, clicks and link-follows, and video engagements. Maximum operator. Data thresholds are applied to preIn our continuing blog series about Google Analytics 4 (GA4), we now take a look at some of the data differences and threshold nuances that users should be aware of to help make the most of GA4. Run Parallel reports. ;. The Data quality icon provides information about the data you are seeing in a report or exploration. Session is based on session_start event. Not true (at all). Where it appears You can find the DatAn orange triangle icon in the top right corner of a reporting card indicates that thresholding has been applied and that data will only show when the minimum aggregation thresholds have been met. There are several best practices and performance considerations to keep in mind when using affinity audiences. Data thresholds are applied to preStep-7: Now select your GA4 property from the new overlay that appears on the right-hand side of the clicked account: Step-8: Now click on ‘Connect’. As you can see, I already have my one Google Analytics property defined as ‘ GA4 Property 1 ’. How GA4 differs from Universal Analytics. Custom Dimensions & Metrics. Where it appears You can find the DatGoogle Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Google applies data thresholds to ensure that users cannot infer the identity of specific individuals when viewing GA4 data. Google Analytics allows for a data processing delay of 24-48 hours. The Data quality icon provides information about the data you are seeing in a report or exploration. GA4 and Universal Analytics use different data models, with GA4 using an event-based model and Universal Analytics using a hit-based model. You can learn more by selecting the Data quality icon. First off, Google may not be applying the same kind of models to requested data as in GA4 itself - data aggregation differs depending on the time frame it is requested in. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. Where you store the data for your application is a critical part of your data analytics infrastructure. only mention it because vantage score on creditwise shows that as the minimum for "Excellent". Where it appears You can find the DatThe Data quality icon provides information about the data you are seeing in a report or exploration. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. 3. Heavily sampled explorationThe Data quality icon provides information about the data you are seeing in a report or exploration. About consent mode modeling; Adjust tag behavior based on consentAverage engagement time per session is a calculated metric in GA4 with a formatting type of TIME. Select Device-based. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. Google Analytics doesn't log events, event parameters, and user properties that exceed the following limits. A Google Analytics GA4 property identifier whose events are tracked. ・I tried to aggregate the page_location with the utm_source extracted by myself using REGEX, but the same. Clear searchThis elimination of minimum conversion thresholds, as we’ll discuss in a subsequent section, is a direct result of the improvements Google made to its data-driven attribution model. In Google Analytics 4, the standard reports are always unsampled. If you do find some outdated information then please do let us know. Based on normal behavior if GA4 has more users that would be okay below a threshold of <30%. The Data quality icon provides information about the data you are seeing in a report or exploration. Understand the likelihood of user behaviour using one of the 3 predictive metrics available in Google Analytics 4. Tracking campaign performance and sifting through an array of metrics is an essential part of any marketer’s daily routine. The aggregation rule in public procurement. Note: The option you choose does not affect data collection or processing. This means that the way data is collected, processed, and reported can be different, leading to discrepancies in metrics. Modeling. GA4 also features new reports and enhanced Universal Analytics features. Install Google Tag Manager container code on your website if you don’t have it already. It means if the website or blog post gets less traffic or is currently new then you will not get much information about your website data in google. Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Queries may include events, custom variables, and custom dimensions and metrics. Manual extract of custom reports from the Explore tab. You can learn more by selecting the Data quality icThe Data quality icon provides information about the data you are seeing in a report or exploration. When configuring custom dimensions in GA3, you can set the scope of your custom dimension to ‘Hit’, ‘Session’, ‘User’, or ‘Product’. You can learn more by selecting the Data quality icon. Create Business Reports needed. Sessions – Identify the best acquisition. When analyzing GA4 reports, you may come across the warning message "Thresholding applied. If a contracting authority enters into multiple contracts to fulfil a single requirement, the value of those contracts should, under the Public Contracts Regulations 2006, be aggregated to decide whether the purchase is above the threshold. Related links. 34. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. Specify the report period and select up to 9 dimensions and up to 10 metrics that should be included into your report. 5%) of the replacement value of the improvements at the affected Project as of such date, and (b) $500,000. Regardless of the analytics technique, the more data you have, the better analysis you can perform. Next: [GA4] Configuration limits. Analytics Help. . '. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. You are seeing a small percentage of the available data for the selected dimensions and metrics. Plus, it’s readily available. This threshold is usually activated when the user count is too low in a. As a rule of thumb, recreate your standard report via an Exploration if your standard report contains the (other) row. The calculation is the total user engagement duration seconds divided by the total number of sessions. Maximum operator. This occurs even if the only user-related metric applied to the event is Total Users or Active Users. You can learn more by selecting the Data quality icon. Aggregate is. Data thresholds are applied to prevent anyone viewing a report or exploration from inferring the identity or sensitive information of individual users based on demographics, interests, or other. " "Data thresholds are system defined. It allows you to track the users across devices and platforms, given it is enabled on their devices in their Google Accounts. These three methods are: Automated data export with Coupler. Bounce Rate. If that process takes 20 minutes, then data freshness is 20 minutes. " The Data quality icon provides information about the data you are seeing in a report or exploration. Because these identity spaces are used in all. Data thresholding refers to the inaccessibility of data in your reports when the user flow falls below a minimum threshold. Share. I will also cover hit limits, thresholding and cardinality in Google Analytics 4. 3. They allow users to estimate the probability of converting visitors into. Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Build GA4 Fundamentals Into Your Table. This may result in interrupts being. The Data quality icon appears at the top of every report and exploration in Google Analytics and provides information about the data you are seeing. ”. You are seeing a small percentage of the available data for the selected dimensions and metrics. Free updates included. Storing GA4 data in BigQuery is very cheap, with smaller eCommerce sites not hitting the free threshold for months or years, and bigger clients only paying as little as $10/month. The Data quality icon provides information about the data you are seeing in a report or exploration. The bounce rate is the percentage of sessions that were not engaged. Select the “Custom Metrics” tab and then click on the “Create custom metrics. You can learn more by selecting the Data quality icon. However, you can make changes in Google Analytics that decrease. Bounce rate is an important metric to measure the performance. You can learn more by selecting the Data quality icon. g. MetricAggregation. Sessions break when campaign parameters change. Minimum thresholds in GA4. Data thresholds are applied to preWhy data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. The integration also retrieves aggregate reporting for campaign data, including job ID, sent, delivered, bounces, opens, clicks, and unsubscribes. You’ll see data thresholding applied when creating custom reports in “Explore” or viewing built-in reports. " The Data quality icon provides information about the data you are seeing in a report or exploration. Let’s look at some of the key GA4 features. federated_computation(lambda: 'Hello, World!') ()What we do. Aggregate from 26% to 17%; Achieve AZE2 (5/7 reporting no balance) Also not sure if its a thing but aggregate available credit will soon increase to 50,000. And this brings us to the biggest drawback of data sampling, which is the reduced volume of data. With each 100ms reduction in Largest Contentful Paint (LCP), web conversion rate for Farfetch increased by 1. Aggregate thresholds If you want to control the collective impact that certain activities, workloads, or connections can have on your data server, you can define aggregate thresholds. First, let’s discuss why you need to pay attention to this setting. Aggregate thresholds often, but not always, enforce concurrency control in cases where you need to limit the number of certain activities running at the same time. Using Auto Migration From Universal. The main aspects for which you will be billed are storage and analysis. When you click on the red triangle-shaped sign, you will see that the warning says: "Google Analytics has applied thresholding to this card and will only display the data when the data meets the minimum aggregation thresholds. In this article, you’ll. You can also have 25 registered user. 0. If you want to track custom threshold events (10%, 25%, 50%, 75%, etc. GA4 Explorations: Advanced GA4 Reporting. You are seeing a small percentage of the available data for the selected dimensions and metrics. When data. In the REPORT DATA section, click Metrics. Select your " Property " in the top right area, meaning the project for which you want to make this change. We’ll cover 5 things in this blog post. ". Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. You can learn more by selecting the Data quality icWhat Are GA4 Data Thresholds? GA4 Data Thresholds refer to the minimum amount of data required for GA4 to display specific types of information. When you select the Traffic acquisition report, you’ll notice that the report defaults to the Default Channel Grouping view of data. We have some crazy cool prizes to win at this year's MeasureSummit. Chapter 4. One of the biggest challenges I faced when shifting over to GA4 was cardinality. Aggregate in GA4x Looker studio ・Direct linkage with GA4: Check KPI and monitoring dimensions and metrics. To better understand effective survey design, we spoke with customer experience experts Patrick Lambert (VP of CX at Dig Insights) and Andrew Park (VP of CX…1) Predict the future. Head to your GA4 account and select the Admin tab again. Data thresholds. Assuming that 1000 days is sufficient for the periods (including the 90 days before and after), then the query looks like this:Store visit rate = Number of store visits / Number of Google Analytics sessions. For example, you can't create another audience once you create 100 of them. Data thresholds are applied to prevent anyone viewing a report or exploration from inferring the identity or sensitive information of individual users based on demographics, interests, or other signals present in the data. GA4 has 24-48 hrs latency so give it a could of days and the data will be back. While each of these activities is a separate session, Google Analytics 4 can use four different methods to unify them into a single cross-device user journey: User-ID. This may result in interrupts being. We have blended, observed, and device-based. Another notable change to DDA in GA4 comes with the functional improvements made to the underlying methodology. Then click on Save. In the Events section, go to Enhanced measurement and click on the settings icon. In the world of digital marketing and website analytics, GA4 stands out as a powerful tool for understanding user behaviour and gathering insights. The first 10 GB of storage per month is free. The exact threshold that triggers thresholding is not publicly known, but it is generally believed to be around 50 users or. [GA4] Data thresholds. In our tests, the threshold kicked in when less than 35 users had triggered the. When data. Cardinality is the number of unique values assigned to a dimension. Data thresholds are applied toHead to your GA4 account and select the Admin tab again. If you want to see your percent_scrolled parameter in your GA4 reports, you need to create a Custom definition. Thresholding is a feature in GA4 that is designed to protect user privacy. Notwithstanding any provision in this Agreement, including Sections 1. If subjectToThresholding is true, this report is subject to thresholding and only returns data that meets the minimum aggregation thresholds. Where it appears You can find the DatThe Data quality icon provides information about the data you are seeing in a report or exploration. What you'll see. Thresholds are designed to minimize the chances of any information that could be attributed to. BigQuery is essential in many cases, such as configuring a complex dashboard that won’t trigger GA4 API data limits, creating a standard report or. If you're asking about custom reports, you can choose Month and Week from the Granularity Menu. Engaged sessions per user – Number of engaged sessions per. 2. Data thresholds are applied to preattack. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. [GA4] About the (other) row When you view a report that surfaces a large amount of data, you might notice less common values grouped under an (other) row. 0 License. Creating ad hoc reports or custom reports doesn’t always trigger sampling. Google applies data thresholds to ensure that users cannot infer the identity of specific individuals when viewing GA4 data. Where it appears You can find the Dat This happens when the data doesn't meet the minimum aggregation thresholds being applied by GA4. " An orange triangle icon in the top right corner of a reporting card indicates that thresholding has been applied and that data will only show when the minimum aggregation thresholds have been met. Why data may be withheld from reports and explorationsIf you have limited access to data in a report or exploration, it may be because a data threshold has been applied. The mark typically appears at the top of the report. If you have not. For details, see the Google. Prepare for a smooth transition to GA4. Data thresholds are applied to preIn GA3, users can use custom dimensions and metrics to add information to collected data. When this occurs, the orange triangle symbol is replaced with a much-friendlier looking green check mark inside of a circle. Standard reports are always unsampled in GA4 (based on 100% of data for the selected date range), and advanced reports are sometimes sampled based on the. Prepare for a smooth transition to GA4. Under the property settings, select Reporting Identity. 3 events are displayed when user-related metrics are not applied. Making filter elements. – Nick McCurdy. Next click on Data Settings under the Property column. Automatically collected events and enhanced measurement events don't count toward the limits. Analytics for beginners. Campbell River $37,000 $42,500 $62,500 $75,000 Courtenay-Comox $34,500 $45,500 $58,000 $65,000 Duncan-N. Where it appears You can find the DatThe Data quality icon provides information about the data you are seeing in a report or exploration. Right: Users by Session default channel group. Where it appears You can find the Dat 500 per app user per day (for app data streams) For example, you might see 700 distinctly named events if users on different app instances trigger different events. #2 All data from source properties’ product integrations. You would next select "Cohorts," which takes you to the analytics hub. Let's break this down: Scenario: Imagine a user visits your website on Monday and then again on Tuesday. The number of sessions varies between UA and GA4 depending on the company and several different factors, including: 1. Where it appears You can find the Dat Data thresholding is a feature in GA4 that is designed to prevent users from being identified based on their demographics, interests, or other signals available in your data. 4. Failed to fetch the data from the underlying dataset. 0. In this case, the aggregation time and/or the aggregation threshold may be reset/restarted upon the associated register write. It allows you to track the users across devices and platforms, given it is enabled on their devices in their Google Accounts. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. We have some crazy cool prizes to win at this year's MeasureSummit. You are seeing a small percentage of the available data for the selected dimensions and metrics. 8 GA4 Data thresholds- data is often not included to prevent being able to infer the identity of individual users based on demographics, interests etc. While there is no way to eliminate the GA4 data thresholds, as. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. Then, specify the property for exporting data. So let’s say you wanted to add engagement rate and bounce rate for the next time you create Google Analytics client reports . You can learn more by selecting the Data quality icon. Step 2: at the top of the standard report, click on ‘Create an exploration’. Unspecified operator. Two Key Things To Note About Google Signals And Data Thresholding In GA4The Data quality icon provides information about the data you are seeing in a report or exploration. In UA, you could select. You will know Data Thresholding has been applied if the data indicator turns yellow when creating an Exploration in Google Analytics Hub, or if a column in an API response reads “subjectToWitholding” with results “true” in any of the rows. Bounce Rate, a much-debated metric in the Universal Analytics world, is making a bit of a comeback. 4) Turn. When you click on the red triangle-shaped sign, you will see that the warning says: "Google Analytics has applied thresholding to this card and will only display the data when the. 2. In GA4, event parameters are used instead. Go to Google Analytics and sign in to your account. You can learn more by selecting the Data quality icon. Where it appears You can find the DatThe Data quality icon appears at the top of every report and exploration in Google Analytics and provides information about the data you are seeing. You can learn more by selecting the Data quality icon. Google Analytics 4 (GA4) applies data thresholding to data pulled from their API in an effort to protect user privacy. Report thresholding is a feature that withholds certain data from reports and explorations to protect user privacy. Understand reports.